Gilles Crofils

Gilles Crofils

Hands-On Chief Technology Officer

Based in Western Europe, I'm a tech enthusiast with a track record of successfully leading digital projects for both local and global companies.1974 Birth.
1984 Delved into coding.
1999 Failed my First Startup in Science Popularization.
2010 Co-founded an IT Services Company in Paris/Beijing.
2017 Led a Transformation Plan for SwitchUp in Berlin.
April. 2025 Eager to Build the Next Milestone Together with You.

Abstract:

The article explores how Europe's diverse cultural and regulatory environments serve as fertile ground for accessibility innovation, with cities like Copenhagen and Barcelona leading the way in crafting inclusive solutions. By leveraging local traditions and legal frameworks, startups can develop technologies tailored to specific community needs. The article highlights the importance of local engagement, exemplified by Denmark's adaptable rules and Spain's cultural initiatives, which inspire context-specific innovations. Successful examples include Copenhagen's accessible transportation system and Barcelona's Accessibility Plan, which demonstrate how user feedback and community involvement drive effective solutions. Government programs like Horizon Europe and initiatives such as EIT Digital and the Access City Award further support these efforts by providing funding and recognition. The article also emphasizes the role of collaborative networks, accelerators, and partnerships with universities, as seen in projects like Project IRIS, in advancing accessibility technologies. Startups like Be My Eyes and Handiscover illustrate the power of community engagement and partnerships in delivering user-centric solutions. Overall, the article underscores the impact of integrating accessibility features early and maintaining open communication with local communities to ensure sustainability and inclusivity in tech innovation.

Create an abstract illustration that embodies the vibrant blend of cultures and regulations across Europe, driving accessibility innovation. Visualize a map of Europe with interconnected cities like Copenhagen, Barcelona, Berlin, and Stockholm, each represented by a unique symbol or motif reflecting their contribution to accessibility. Use swirling blue tones to depict the fluidity and adaptability of these diverse ecosystems. Integrate elements such as tactile paving patterns, digital technology icons, and community engagement symbols to highlight the collaborative efforts in crafting inclusive solutions. The overall composition should convey a sense of unity and progress, with abstract representations of people and technology harmoniously intertwined, illustrating how local engagement and regulatory diversity fuel accessibility advancements.

Navigating accessibility innovation can be challenging, especially with the mix of cultures and regulations. However, this diversity is precisely what drives unique solutions tailored to local needs. In Europe, the blend of traditions and legal frameworks offers startups a chance to create specialized accessibility technologies. Consider Denmark's adaptable rules and Spain's cultural efforts, both inspiring innovations that fit their contexts.

Cities like Copenhagen and Barcelona aren't just places to visit; they're experimental hubs where different needs come together. These cities lead in crafting accessibility solutions that are practical and culturally fitting. By engaging with locals and listening to feedback, startups can design inclusive technologies that grow with the communities they serve.

Uniquely diverse ecosystems: A breeding ground for accessibility innovation

Cultivating innovation through diverse markets

Europe's diverse cultural and legal environments create an ideal setting for new accessibility solutions. This diversity isn't just a mix of traditions and languages; it's a springboard for startups to develop technologies tailored to specific local needs, including those for sensory and cognitive impairments. Denmark's flexible regulations paired with Spain's cultural initiatives provide opportunities for innovations that are custom-made for their environments.

This variety pushes startups to think locally while acting globally. Cities like Copenhagen and Barcelona, with their different laws and cultural influences, are leading examples of local accessibility projects. They show how diverse settings encourage startups to create solutions that are accessible and relevant to the community's cultural and legal needs.

Inspirations from accessibility giants: Copenhagen and Barcelona

Understanding local needs is key to designing effective accessibility solutions, as seen in cities like Copenhagen and Barcelona. Copenhagen's accessible transportation system, with features like tactile paving and audio announcements, highlights its commitment to inclusivity. This comprehensive approach has earned the city recognition for its accessible public spaces.

Meanwhile, Barcelona has rolled out its Accessibility Plan, including the Barcelona for All project, using tech to make public places accessible. These cities set benchmarks for tech startups aiming to innovate in public infrastructure accessibility.

Tailoring technology through local engagement

Engaging with locals in designing technology is crucial for improving accessibility solutions. These innovations work best when based on a deep understanding of user needs. Cities like Berlin are using local feedback to pioneer user-centered accessibility technologies.

User feedback is vital. When tech companies actively seek out and incorporate insights from local users, the technology not only meets immediate needs but also evolves with its users. This feedback loop keeps solutions relevant and effective, showing how local involvement can drive successful, accessible technology development.

Regional hubs: Hotbeds of accessibility innovation

Cities like Berlin and Stockholm are leading the way in fostering inclusive tech environments. Berlin's Design for All initiatives promote barrier-free spaces, making it a leader in accessibility. Its inclusive public transportation is a model of urban inclusivity through thoughtful innovation.

Similarly, Stockholm focuses on accessibility in urban planning, supported by Sweden's national disability policy. Its inclusive public transport systems highlight its commitment to accessibility, making it a beacon in Europe. These advancements reflect a broader trend where technology crafts inclusive environments.

Driving innovation with government support

Government recognition, such as the Access City Award, further boosts accessibility innovation by acknowledging efforts to make spaces more inclusive. Such awards not only honor achievements but also encourage further progress, motivating cities and startups to strengthen their accessibility commitment. For startups with limited resources, these recognitions and associated incentives can be crucial in overcoming budget constraints.

Recognizing cities like Vienna, which won the Access City Award in 2014, shows government recognition's transformative power. These awards highlight the impact of accessible urban planning, setting a benchmark for other cities and fueling a wave of innovation that startups can leverage.

Harnessing local resources for accessibility innovation

Government programs and incentives

Europe has a range of government programs to fuel innovation in accessibility tech:

  • Horizon Europe: An EU funding program supporting research and innovation, including accessibility projects. This program provides vital financial backing, allowing startups to explore solutions for accessibility challenges.
  • Digital Europe Programme: Supports digital transformation projects, emphasizing digital tools that improve accessibility.

National governments also offer grants and incentives to boost accessibility tech:

  • Bpifrance in France: Provides financial support and mentoring to help startups innovate.
  • Innovate UK in the UK: Offers grants and partnerships to accelerate accessibility tech advancements.

These national initiatives complement EU programs, creating a comprehensive support ecosystem for startups focused on social good.

Role of accelerators and innovation labs

Accelerators and innovation labs are vital for startups focused on accessibility. They provide more than funding; they offer mentorship, networking, and expertise, crucial for nurturing young companies. Regional accelerators connect startups with investors and industry leaders, helping secure financial backing needed to grow.

An example is EIT Digital, which has programs to advance accessibility-focused innovation. It facilitates collaborations between startups and tech experts, creating an environment for groundbreaking developments. This collaborative approach enhances startups' technological capabilities, showing the powerful role of accelerators in driving accessibility innovation.

The power of collaborative networks

Successful partnerships driving accessibility innovation

Universities play a key role in collaborations that lead to impactful accessibility solutions. For example, Project IRIS, involving the University of Bristol, Microsoft, and Guide Dogs UK, resulted in a headset that helps visually impaired people navigate using audio cues. Similarly, Access4All united the University of Lisbon, Fraunhofer Portugal, and advocacy groups to create a platform with accessible educational resources. These partnerships leverage diverse expertise to foster accessibility tech innovation.

Universities and research institutions offer technical expertise and research capabilities. They are knowledge hubs, providing the foundation needed to turn ideas into solutions. Their support gives startups access to cutting-edge tech and methods that might otherwise be unattainable, contributing significantly to developing innovative accessibility technologies.

Community engagement and user feedback

Engaging with local communities offers insights that can greatly enhance the relevance and usability of accessibility technologies. User feedback has been crucial in refining tech products, ensuring they meet users' actual needs. Examples like the Wayfindr app, which adapted to user feedback, show that insights from users can improve functionality and satisfaction.

Effective community engagement involves methods like participatory design workshops or local advisory boards. By fostering open communication and building trust, companies can gather more reliable feedback. Successful cases show startups benefit from aligning innovations with community needs, driving more inclusive and effective tech developments.

Inspiring success stories of accessibility startups

Be My Eyes: Harnessing community and ecosystem support

In Denmark, Be My Eyes has shown the power of community engagement in accessibility innovation. By connecting visually impaired individuals with volunteers through a video call app, Be My Eyes has changed how assistance is delivered. This taps into Denmark's collaborative startup ecosystem.

Consider someone visually impaired needing help with labels at a store. With Be My Eyes, they can connect with a volunteer for guidance, turning a potential challenge into a smooth experience. Be My Eyes shows how inclusive design and community support can drive positive change in daily life.

Handiscover: Building partnerships for user-centric solutions

In Sweden, Handiscover highlights how partnerships can enhance accessibility innovation. This platform for booking accessible accommodations works with disability organizations to ensure offerings meet real needs. By focusing on user-centric design, they've created a service that resonates deeply with users.

The value of such partnerships lies in shared insights and resources that drive solutions tailored to specific challenges. Handiscover's journey shows how collaboration and user feedback lead to meaningful accessibility advancements.

Karakuri: Leveraging local talent and industry collaboration

In the UK, Karakuri uses local talent and industry partnerships to innovate in the food service sector. They specialize in robotics to improve service accessibility, leveraging regional technical expertise.

Karakuri's approach demonstrates the power of local collaboration, where tapping into local talent speeds up technological progress. By working with industry partners, they've created robots that streamline food service, making it more inclusive. This story shows the importance of community resources and industry knowledge in driving solutions that reshape service delivery.

Wheeliz: A fresh example of accessibility innovation

In France, Wheeliz offers a unique peer-to-peer platform for renting wheelchair-accessible vehicles. This startup emphasizes community-driven solutions and has expanded mobility options for people with disabilities, showcasing how innovative ideas can address specific accessibility challenges.

Unlocking local ecosystems for accessibility innovation

Building and sustaining partnerships

Effective communication is essential for successful partnerships driving accessibility innovation. Identifying common goals and values helps startups create long-lasting relationships. Here are some strategies:

  • Align with similar organizations to ensure mutually beneficial collaboration.
  • Engage in open dialogues to discuss shared goals and visions.
  • Participate in local events to understand community issues and partner interests.
  • Offer tangible benefits like sponsorships to show partnership commitment.
  • Establish advisory boards to align projects with community needs.

Sustaining partnerships involves open communication and regular assessments. Here's how:

  • Foster regular communication to maintain transparency and trust.
  • Conduct assessments to ensure alignment with initial goals.
  • Adapt to changes as partner needs evolve, showing flexibility.

Navigating regulatory landscapes

Startups focusing on accessibility must navigate various legal frameworks in Europe. The European Accessibility Act (EAA) presents challenges and opportunities. Here's a strategic approach:

  • Consult with EU law experts for regulatory understanding.
  • Plan for compliance by integrating accessibility features early.
  • Stay informed about standards updates and adjust strategies.

Integrating accessibility features early ensures smooth regulatory compliance. Practical tips include:

  • Begin with accessibility in mind for adherence to standards.
  • Regular training sessions to stay updated on best practices.
  • Collaborate with accessibility organizations for insights and compliance.

These practices help startups ensure compliance and enhance product usability, setting a foundation for sustainability and impact in accessibility markets.

Embracing community for sustainable tech innovation

Long-term benefits of community engagement

Engaging local communities is strategic for tech startups. By understanding community needs, companies can tailor technologies to align with user requirements, leading to higher adoption rates.

Involving users in product creation ensures effective technologies. This engagement also promotes social equity and inclusion, bridging gaps between diverse needs and tech solutions.

Enhancing brand loyalty and market reach

A dedicated community becomes a product's advocate. Engaged users, whose feedback is valued, are more likely to recommend products. This advocacy expands market reach.

Trust is key to customer relationships. Open communication builds trust, making users feel part of the journey. Tesla's patent sharing invites collaboration and collective progress, strengthening user trust and encouraging feedback for improvement.

These strategies create a robust business model that thrives on collaboration and inclusion.

The varied cultural and regulatory landscapes in Europe offer a platform for accessibility innovations. Exploring cities like Copenhagen and Barcelona shows that local engagement and tailored solutions enhance inclusivity. By using community feedback and governmental support, startups can create technologies that resonate with users, fostering accessibility and driving social change.

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25 Years in IT: A Journey of Expertise

2024-

My Own Adventures
(Lisbon/Remote)

AI Enthusiast & Explorer
As Head of My Own Adventures, I’ve delved into AI, not just as a hobby but as a full-blown quest. I’ve led ambitious personal projects, challenged the frontiers of my own curiosity, and explored the vast realms of machine learning. No deadlines or stress—just the occasional existential crisis about AI taking over the world.

2017 - 2023

SwitchUp
(Berlin/Remote)

Hands-On Chief Technology Officer
For this rapidly growing startup, established in 2014 and focused on developing a smart assistant for managing energy subscription plans, I led a transformative initiative to shift from a monolithic Rails application to a scalable, high-load architecture based on microservices.
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2010 - 2017

Second Bureau
(Beijing/Paris)

CTO / Managing Director Asia
I played a pivotal role as a CTO and Managing director of this IT Services company, where we specialized in assisting local, state-owned, and international companies in crafting and implementing their digital marketing strategies. I hired and managed a team of 17 engineers.
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SwitchUp Logo

SwitchUp
SwitchUp is dedicated to creating a smart assistant designed to oversee customer energy contracts, consistently searching the market for better offers.

In 2017, I joined the company to lead a transformation plan towards a scalable solution. Since then, the company has grown to manage 200,000 regular customers, with the capacity to optimize up to 30,000 plans each month.Role:
In my role as Hands-On CTO, I:
- Architected a future-proof microservices-based solution.
- Developed and championed a multi-year roadmap for tech development.
- Built and managed a high-performing engineering team.
- Contributed directly to maintaining and evolving the legacy system for optimal performance.
Challenges:
Balancing short-term needs with long-term vision was crucial for this rapidly scaling business. Resource constraints demanded strategic prioritization. Addressing urgent requirements like launching new collaborations quickly could compromise long-term architectural stability and scalability, potentially hindering future integration and codebase sustainability.
Technologies:
Proficient in Ruby (versions 2 and 3), Ruby on Rails (versions 4 to 7), AWS, Heroku, Redis, Tailwind CSS, JWT, and implementing microservices architectures.

Arik Meyer's Endorsement of Gilles Crofils
Second Bureau Logo

Second Bureau
Second Bureau was a French company that I founded with a partner experienced in the e-retail.
Rooted in agile methods, we assisted our clients in making or optimizing their internet presence - e-commerce, m-commerce and social marketing. Our multicultural teams located in Beijing and Paris supported French companies in their ventures into the Chinese market

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