Gilles Crofils

Strategic Thinking
My background in basic physics has been crucial in developing my analytical skills. In my role at SwitchUp, I led a significant transformation plan that demanded a creative approach. This involved juggling short-term operational needs while steadily steering towards a completely new architecture, all achieved within the confines of limited resources.

Technical Expertise
In my view, technology serves a role that extends beyond merely supporting business functions; it is a fundamental driver of business expansion and innovation. Possessing a profound, hands-on understanding of technological capabilities is key to creativity.

Reliability
I am deeply committed to my clients and their projects, delivering quality work with keen attention to detail. Maintaining transparent communication, I build trust-based relationships. My dedication ensures I am a dependable resource, even in challenging situations.

Cross-Cultural Management Expertise
My career has largely unfolded in diverse, multicultural settings. In the 1990s, I facilitated the entry of French companies into the Chinese market. The 2010s saw me establishing a company in China, and more recently, I've collaborated with a Berlin-based startup, working alongside a team of Russian developers. On a personal note, I'm now settled in Portugal.

Energy / German Market
For more than 6 years, I led a transformation plan for SwitchUp targeting a significant overhaul of the energy market in Germany. This involved in-depth analysis and understanding of the unique dynamics of the German energy sector, adapting innovative technologies to meet the market's specific needs, and navigating regulatory frameworks.

China
My connection with China began in the late 90s and has been enduring. Initially, I was employed by the French Chamber of Commerce, where I assisted French companies in setting up their operations. Additionally, I co-founded a ready-to-wear fashion brand, with production rooted in China.

Bank and Insurance
In the early 2000s, I held various roles at BNP Paribas, Crédit Agricole, Generali, and Natixis, specializing in business intelligence and performance management. My tenure in these organizations focused on enhancing data-driven strategies and operational efficiencies, particularly in the IARD sector. This period was instrumental in shaping my understanding and expertise in the banking and insurance industries.

Real Estate
My involvement in real estate is driven by a profound personal interest. I oversee a family-owned enterprise that holds 8 properties. While I don't claim to be an industry expert, my experience has equipped me with a solid understanding of the market dynamics and economic aspects of it.

2005 - 2010

Micropole
(Paris)

IT Project Leader
• Business Intelligence Project Leader
• E-Business Project LeaderMicropole-Univers is one of the leading Business Intelligence and e-Business specialist in France. For our client Generali (insurance), I led a team of 12 engineers within a 75-member department on projects involving up to 100 people.

2001 - 2005

Unilog
(Paris)

Business Intelligence Deputy Project Leader
By 2005, Unilog posted sales of €593,1m and its Europe-based workforce of 6,700 made the company a major player in IT consulting, engineering and training, placing it among the main 10 operators in the French market. The company has been bought by LogicaCMG in 2006.

1999 - 2001

Popsciences
(Beijing/Paris)

Internet Start Up Founder
Designed and set-up this web site covering scientific research. Carried out preliminary analysis and market studies for the foundation of the company and sought for external financing. Designed product specifications. Analyzed and identified target users (including qualitative research and interviews). Developed the business plan. Set up the Beta functioning website.

2009-...

Moulin de Gratteloup
(France)

Real Estate management
In a family-owned company overseeing 10 properties in France, I am responsible for budgeting and accounting processes. To streamline these operations, I implemented a custom Rails-based solution, enhancing efficiency and management capabilities. Currently exploring AI-based enhancements.

2000-2004

Que pour vous
(Beijing/Paris)

Co-Founder of a Ready-to-Wear Fashion Brand
I co-founded a French fashion label based in Paris with a Chinese designer. We expanded into the Western European market, with our products sold in 50+ stores. Production was primarily in Beijing and Shanghai, and we operated a boutique in Shanghai. I also handled import/export accounting for the business.

1998-1999

French Chamber of Commerce
(Beijing)

Executive Manager
Designed and organized training sessions for expatriates. Assisted top management in budgeting for new projects. Ensured that budgets and deadlines were respected. On the technical side, designed, installed, configured and maintained a Linux-based LAN network. Implemented a new MS Access-based solution. Also responsible for ongoing maintenance and the help desk. Managed a team of 6 people.