Gilles Crofils

Gilles Crofils

Hands-On Chief Technology Officer

Based in Western Europe, I'm a tech enthusiast with a track record of successfully leading digital projects for both local and global companies.1974 Birth.
1984 Delved into coding.
1999 Failed my First Startup in Science Popularization.
2010 Co-founded an IT Services Company in Paris/Beijing.
2017 Led a Transformation Plan for SwitchUp in Berlin.
April. 2025 Eager to Build the Next Milestone Together with You.

AR in Urban Navigation

Abstract:

Augmented Reality (AR) navigation is highlighted as a transformative technology for urban environments. The fusion of AR and GPS offers real-time, detailed directions and contextual information, with potential applications in improving transportation efficiency and city accessibility. Technology leaders are urged to embrace the opportunities and challenges of integrating AR into urban navigation, leveraging their expertise to drive innovation and growth. The adoption of AR navigation systems is presented as a means to enhance urban efficiency and accessibility, while positioning organizations as pioneers in spatial computing.

Envision a futuristic cityscape with an abstract flair, where the intricate integration of augmented reality (AR) and GPS technologies are evident in the urban environment. Picture pedestrians of diverse descents and genders, alongside vehicles, navigating the city effortlessly, helped by mid-air floating holographic directions in real-time. The city buzzes vibrantly, yet runs like a well-oiled machine, with unmissable signs of AR application like luminous paths, information bubbles marking notable locations, and individuals engaging with airborne virtual interfaces while on the move. Imbue the scene with shades of blue to evoke a sense of cutting-edge technology and novelty. Encapsulate in the scene the drastic sway of AR on city living, transforming the scene into more than a display of state-of-the-art tech, but also a portrayal of enhanced societal accessibility and efficiency. This abstract depiction should spark the viewer's imagination about the future of urban commuting, where pioneers in technology utilize AR to revamp the appearance and functionality of cities, bettering human experiences.

transforming urban navigation through augmented reality

Let's take a moment to marvel at how far we've come with technology. Remember the days of traditional maps and compasses? Well, fast forward to today's exciting innovations, augmented reality (AR) has introduced a transformative way to navigate urban spaces. By blending AR with GPS, we're blessed with real-time, detailed directions that make navigating the bustling city streets a breeze.

Imagine walking through a city you've never visited before and receiving flawless step-by-step directions that appear right before your eyes. It's like having a friendly guide who's committed to ensuring you don't get lost. Through AR, we get seamless overlays of information on our surroundings, bringing urban navigation to an entirely new level.

What makes this revolutionary is its capability to offer an immersive experience. Picture this: directions that not only guide you but also highlight points of interest, nearby amenities, and even subtle suggestions on the fastest routes and hidden gems. This technology doesn't just help us navigate—it enriches our overall urban experience.

As a committed enthusiast and a chief technology officer, I'm thrilled by the potential applications that this fusion of AR and GPS can have. Picture applications designed to help tourists explore new cities, commuters finding the quickest way to work, or even emergency services reaching their destination swiftly. It's not just about getting from point A to point B; it's about effortlessly weaving technology into the very fabric of our daily lives.

Applications and benefits of AR navigation

Let's dive into the tangible benefits and varied applications of augmenting urban navigation with AR. This exciting technology is not just a fancy gimmick; it has real-world implications that can significantly improve how we move around our urban jungles.

improving transportation efficiency

AR can improve transportation efficiency by providing real-time updates and contextual information about traffic conditions. Imagine being a driver bombarded with heavy traffic; AR can display alternate routes directly on your windshield—or your AR-enabled device—helping you avoid the congestion. Those dreaded traffic jams might become a thing of the past as AR guides you smoothly to your destination.

For public transportation users, AR can offer real-time schedules, delays, and even the least crowded carriage in a subway. Who wouldn't want to skip the infamous rush-hour squeeze? AR overlays can give you all the intel you need, keeping you one step ahead, quite literally!

enhancing city accessibility

Accessibility isn't just a buzzword; it's a necessity for city dwellers. AR takes accessibility to the next level, assisting pedestrians, cyclists, and public transportation users with detailed route guidance. Imagine walking down an unfamiliar street and getting step-by-step directions that adapt to your walking speed and even your preference for avoiding hills or busy roads. Sounds pretty neat, right?

For cyclists, AR can highlight bike lanes, upcoming turns, and even warn about potential hazards on the route. Suddenly, biking through the hustle and bustle becomes much more manageable and safer. And for those using public transportation, AR can seamlessly guide users from one transit point to the next, ensuring no one gets lost in the labyrinth of bus stations and subway systems.

real-world scenarios

Consider tourists exploring new cities. AR can transform their experience into a treasure hunt, highlighting famous landmarks, hidden eateries, and local attractions. Think of it as having a local guide who knows all the insider tips. For example, in Tokyo, AR apps can direct tourists to lesser-known sushi joints that offer an authentic taste of Japanese cuisine.

Emergency services can also benefit immensely. Imagine first responders navigating swiftly through complex urban environments, guided by AR overlays that show the fastest routes, point out obstacles, and even provide layouts of buildings. This could save precious minutes and, ultimately, lives.

From tourists to commuters and emergency services, AR navigation has its hand in making urban life not just livable but enjoyable. This technology is like that friend who knows your city inside out and is always ready with the best advice—except it's powered by cutting-edge technology and fits snugly into your pocket or even on your glasses.

Stay tuned as we further explore the challenges and opportunities for technology leaders in navigating this promising field.

challenges and opportunities for technology leaders

There's a unique duality in the world of AR-enhanced urban navigation. On one hand, you have the shiny allure of endless opportunities; on the other, a labyrinth of challenges that require some serious problem-solving chops. As technology leaders, it’s our job to thread this needle, blending creativity with cutting-edge science.

opportunities for innovation

Let's start with the good stuff. The possibilities for AR in urban navigation are vast. We can design systems that vastly improve the quality of life for city dwellers, making everyday tasks more efficient and enriching. Think about apps that could integrate with local municipal data to provide real-time updates on everything from potholes to pop-up festivals. Or AR glasses offering contextual shopping experiences as you stroll through downtown. These aren't flights of fancy; they're feasible projects waiting to be developed.

navigating infrastructure limitations

However, navigating these promising waters isn't without its stormy weather. One significant hurdle is the current state of infrastructure. Seamless AR requires robust and precise data, supported by high-speed internet and reliable GPS signals—a tall order in many urban areas. It’s like trying to build a skyscraper on a shaky foundation. Thus, investing in infrastructure improvements becomes the first step. This might involve collaboration with local governments and telecom companies to upgrade existing systems.

user adoption

Another critical challenge is user adoption. No matter how sophisticated the technology, it's useless if people aren't willing to use it. AR adoption requires a cultural shift, moving away from traditional navigation methods. Education and user-friendly designs play crucial roles. People need to see the tangible benefits to switch from their trusted old maps or simple GPS apps. This is where marketing meets technology; an informative tutorial can be as valuable as the code running behind the scenes.

data privacy concerns

Then there's the elephant in the room: data privacy. Collecting real-time data to provide a seamless AR experience raises numerous ethical and security questions. Can we ensure the data is stored securely? Are we respecting user privacy? Navigating this requires not just technical fixes but governance and transparent policies. As leaders, we must champion both innovation and ethical use of data, ensuring user trust isn't compromised.

The bottom line is, while the pathway to integrating AR in urban navigation is laden with challenges, it's also rich with opportunities for those willing to take the plunge. This is a thrilling frontier, and with the right mix of technology and leadership, we can position our organizations at the forefront of this spatial computing revolution. It’s not just about building the next best thing; it’s about building the next right thing.

future prospects and call to action

We've explored the transformative potential of augmented reality (AR) in enhancing urban efficiency and accessibility, and it's clear this technology is more than just a fad. From smooth urban navigation to enriching city experiences, AR is set to revolutionize how we move and interact with our surroundings.

As technology leaders, our role is crucial in driving the adoption of AR navigation systems. We must advocate for needed infrastructure improvements, champion user-friendly designs, and address data privacy concerns to ensure this technology reaches its full potential.

It's time for organizations to embrace this technological evolution. By investing in AR, they can position themselves as pioneers in the burgeoning field of spatial computing, offering innovative solutions that meet the needs of modern urban dwellers.

So, let's pave the way for this exciting future together. AR is not just about navigating cities—it's about enhancing our daily lives, making them more efficient, safe, and enjoyable. The time to act is now, and the opportunity is immense. Let's take the leap and lead the way into this new frontier.

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25 Years in IT: A Journey of Expertise

2024-

My Own Adventures
(Lisbon/Remote)

AI Enthusiast & Explorer
As Head of My Own Adventures, I’ve delved into AI, not just as a hobby but as a full-blown quest. I’ve led ambitious personal projects, challenged the frontiers of my own curiosity, and explored the vast realms of machine learning. No deadlines or stress—just the occasional existential crisis about AI taking over the world.

2017 - 2023

SwitchUp
(Berlin/Remote)

Hands-On Chief Technology Officer
For this rapidly growing startup, established in 2014 and focused on developing a smart assistant for managing energy subscription plans, I led a transformative initiative to shift from a monolithic Rails application to a scalable, high-load architecture based on microservices.
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2010 - 2017

Second Bureau
(Beijing/Paris)

CTO / Managing Director Asia
I played a pivotal role as a CTO and Managing director of this IT Services company, where we specialized in assisting local, state-owned, and international companies in crafting and implementing their digital marketing strategies. I hired and managed a team of 17 engineers.
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SwitchUp Logo

SwitchUp
SwitchUp is dedicated to creating a smart assistant designed to oversee customer energy contracts, consistently searching the market for better offers.

In 2017, I joined the company to lead a transformation plan towards a scalable solution. Since then, the company has grown to manage 200,000 regular customers, with the capacity to optimize up to 30,000 plans each month.Role:
In my role as Hands-On CTO, I:
- Architected a future-proof microservices-based solution.
- Developed and championed a multi-year roadmap for tech development.
- Built and managed a high-performing engineering team.
- Contributed directly to maintaining and evolving the legacy system for optimal performance.
Challenges:
Balancing short-term needs with long-term vision was crucial for this rapidly scaling business. Resource constraints demanded strategic prioritization. Addressing urgent requirements like launching new collaborations quickly could compromise long-term architectural stability and scalability, potentially hindering future integration and codebase sustainability.
Technologies:
Proficient in Ruby (versions 2 and 3), Ruby on Rails (versions 4 to 7), AWS, Heroku, Redis, Tailwind CSS, JWT, and implementing microservices architectures.

Arik Meyer's Endorsement of Gilles Crofils
Second Bureau Logo

Second Bureau
Second Bureau was a French company that I founded with a partner experienced in the e-retail.
Rooted in agile methods, we assisted our clients in making or optimizing their internet presence - e-commerce, m-commerce and social marketing. Our multicultural teams located in Beijing and Paris supported French companies in their ventures into the Chinese market

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